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The Sazerac name itself goes back to France and a family of the same name that started a winery in about 1600. By 1796, the cognac produced here, Sazerac de Forge & Fils, was being exported to New Orleans. Developed by pharmacist Antoine Peychaud, who arrived in New Orleans from Haiti about 1830, it became a key ingredient in what would become the Sazerac cocktail. A display highlighting bitters and how they are made at The Sazerac House at 101 Magazine Street in downtown New Orleans on Tuesday, September 10, 2019. I write about food and culture in the South, from oysters in the Gulf to the chefs in our cities.
The Sazerac Cocktail®
Sazerac House Explores the Ingredients of the Sazerac Cocktail in Celebration of Sazerac Cocktail Week This June - New Orleans Magazine
Sazerac House Explores the Ingredients of the Sazerac Cocktail in Celebration of Sazerac Cocktail Week This June.
Posted: Wed, 26 May 2021 07:00:00 GMT [source]
From grain to glass, learn how our flagship Sazerac Rye gets made. Go behind-the-scenes to see the production process and watch our experienced whiskey makers in action. Then, purchase your own bottle to take home along with bar tools, cocktail glasses and Sazerac gear in our shop. On the ground floor, visible through windows from Canal Street, the Sazerac House operates its own micro-distillery for Sazerac Rye whiskey. The facility replicates everything that happens at the company’s main Kentucky distillery, from the arrival of grain in huge canvas sacks to a bottling line for the finished product. Visitors even have a view into a working lab, where spirits in progress are analyzed, just like at the main production facilities.
Buffalo Trace Distillery
Step Inside the Sazerac House: An Interactive Museum and Distillery Dedicated to New Orleans Cocktails - Fortune
Step Inside the Sazerac House: An Interactive Museum and Distillery Dedicated to New Orleans Cocktails.
Posted: Sun, 06 Oct 2019 07:00:00 GMT [source]
If your group is 10 or more people, please contact our event team. If your group is less than 10 people, book your tickets at tickets.sazerachouse.com. Reservations must be made five days in advance of your tour or tasting date for groups of 10 or more.
Special Events & Tastings
The Sazerac Company, to celebrate the opening of the museum, created a new Cognac with the Sazerac family, who still live on the estate where the grapes for the original brandy were grown. Most bartenders, however, handle with less drama the business of washing the glass with absinthe and avoid spraying walls and customers with high-proof booze. Find a New Orleans bartender with a flair for theater, and when you order a Sazerac cocktail they will dash absinthe into a glass, toss it spinning into the air and shout the name of the drink. Join us for one-of-a-kind events celebrating the drinks, customs and traditions that make New Orleans special. No outside food and beverages are allowed in The Sazerac House, but you’ll enjoy samples on your tour and can reserve a private tasting.
Over 450 of the world’s most extraordinary brands are part of the Sazerac family. We’re proud to create spirits, cocktails, and experiences for every taste and occasion for people all across the globe. Our spirits are created at some of the world’s best distilleries and they’re waiting for you. A microdistillery on the ground floor will produce Sazerac Rye, a prime ingredient for the Sazerac cocktail, and visitors can see every step of the production process firsthand. One exhibit also doubles as a production room for Peychaud's Bitters, another Sazerac ingredient (and another Sazerac Co. brand). More exhibits focus rum and barrel aging and other facets of the industry.
Swirl absinthe in glass:
It became a wholesale grocery company to survive Prohibition, and got back to the booze business after Repeal, marketing its Sazerac cocktail. The various ingredients used to make bitters and distill spirits on display at The Sazerac House at 101 Magazine Street in downtown New Orleans on Tuesday, September 10, 2019. It was not until 1899 that Wondrich can find a published reference to a “Sazerac cocktail,” around the time that bartenders got creative with drinks and started giving their recipes names. It was also the era when New Orleans became a tourist destination. After that, the Sazerac cocktail was mentioned often, generally along with the Ramos gin fizz and the absinthe frappe.
At the Sazerac House, though, the bartenders switched to rye whiskey and merrily continued mixing the house cocktail. More than a century later, New Orleans is still drinking Sazeracs. The famed Sazerac Coffee House was founded in New Orleans in 1850 and soon became known as the home of “America’s First Cocktail,” the Sazerac.
Enjoy exclusive tastings hosted by expert bartenders and unique experiences that celebrate the city, drinks and customs that we love. Sazerac Rye Whiskey symbolizes the tradition and history of New Orleans. Rye Whiskey dates back to the 1800s, around the time when saloons, veiled as Coffee Houses, began lining the streets of New Orleans. It was at the Sazerac Coffee House on Royal Street where local patrons were served toddies made with Rye Whiskey and Peychaud’s Bitters. The libation became known as the “Sazerac” and America’s first branded cocktail was born.
Guests under the age of 21 must be accompanied by an adult who is 21 years or older. As a tour experience, a visit to The Sazerac House should take approximately 90 minutes. Private tastings have a capacity of 20 people (limited to 8 people during COVID-19 restrictions). Since space is limited for our daily tours and even more limited for our tastings, we recommend that you book your tickets in advance. You can see that passion in our award-winning distilleries, in our people, and in every pour. If you’re a recent graduate, or an experienced professional, there’s an exciting career opportunity at Sazerac Company waiting for you to pursue.
That includes virtual reality bartenders, or screens showing life-size videos of bartenders at different types of bars — from sleek lounge to old school joint. Take a seat, select a drink via touchscreen and they share tips and techniques — why they’re using an atomizer, for instance, or why a drink is on the rocks or strained. It all comes through in a patient recorded cadence you’re not likely to get at a busy real life bar. An interactive display where you can smell the various ingredients used to make bitters and distill spirits on display at The Sazerac House at 101 Magazine Street in downtown New Orleans on Tuesday, September 10, 2019.
Since its origins in the Cognac region of western France, the Sazerac family name has elicited recognition and respect in the spirits industry. The namesake brand, Sazerac de Forge et Fils was the original spirit used in the Sazerac Cocktail and by the mid-19th century became a natural choice for the name of the original Sazerac coffee house. Bourbon Street has certainly established its place as the party epicenter of any trip to the Big Easy, but whiskey lovers know that there’s a better story than the Hurricane behind cocktails in New Orleans. Just off Bourbon Street, a tiny new French Quarter bar is stepping into some very big shoes of New Orleans cocktail history. The new attraction gives the Sazerac Co. a way to tell its story and show off its many brands, which run from the ubiquitous (Southern Comfort) to the mythically rare (Pappy Van Winkle).
I grew up in Oklahoma, but I've spent the last 15 years covering food in New Orleans, one of America's great dining cities. You can order one from almost any reputable cocktail bartender in American cities large and small. As Prohibition approached, an ad appeared in the New Orleans States-Item that in any other city would have signaled the death of the Sazerac cocktail. Ads and articles from 19th-century New Orleans newspapers mention the Sazerac House, but never do they tout its cocktails.
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